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SimpliCD - Investing & Issuing

Investing

SimpliCD (pronounced “simplicity”) is a certificate of deposit program that enables you to easily invest in federally insured CDs. This turnkey program combines CD investing with the advantages of competitive rates and consolidated reporting. Investing in federally insured CDs has never been so simple. SimpliCD is owned and operated by Primary Financial Company LLC, a credit union service organization owned jointly by corporate credit unions.

  • Each day, SimpliCD searches its nationwide network of issuers for the best rates and shares those with investors.
  • A detailed tracking system assures that no more than the standard maximum deposit insurance amount of your principal is placed in any single financial institution.
  • SimpliCD purchases the CDs in a custodial capacity on your behalf, passing all federal insurance benefits through to you. You remain the legal owner of the CDs.
  • SimpliCD tracks, monitors and collects all of your earnings. You receive a single consolidated monthly interest payment for all your SimpliCD investments.
  • Finally, in addition to your daily transaction statements, you receive a monthly statement detailing your entire SimpliCD portfolio.

Learn More SimpliCD Investing Agreements

AIM provides the ability to shop and purchase SimpliCDs online. Log in to the AIM Portal and make sure to request access from an AIM Financial Analyst. 

Issuing

SimpliCD Issuance is the issuance of federally insured share certificates to other credit unions. With one phone call, and a small amount of paperwork, a credit union can issue up to $50 million or more in shares in a single transaction to the SimpliCD network of more than 4,300 credit unions across the country. SimpliCD Issuance provides a primary source for liquidity by attracting deposits from other credit unions with excess liquidity looking to invest through SimpliCD. The SimpliCD issuance complements or provides a competitive alternative to FHLB advances or other funding alternatives. SimpliCD is owned and operated by Primary Financial Company LLC, a credit union service organization owned by corporate credit unions.

Learn More SimpliCD Issuing Agreements